Distribution of a film is managed by a company known as a Distributor. Their distributional duties include the sending of reels to cinemas, the release of the film on DVD and other forms of media etc. More recently, digital distribution has become popular and a lot of companies are offering their films online via services such as movielink. Distributor’s are also responsible for the marketing tools related to the films, such as television commercials, magazine/newspaper adverts etc.

External Links
• Launching Films - Film Distribution Association